God is for all. Each and everyone have the right to attain God. 'Bhagavan Nama kirtan' which is the easiest way of attaining that God and performance of 'Bhagavan Nama' japa is universal way; all can say Bhagavan Nama; there is no bar for this; no one can stop it; all are children of God. Therefore, under the conditions prevailing today we can attain God following this great way. Only the one who advocates this 'marga' (of 'Nama sankirtan') to us is verily the highest Guru. Only He can show God to us. He is verily the Avatara Purusha.
Who is an Avatar? It is the objective of the Avatara 'purushas' to give 'upadesa' as befitting the Yuga, time and conditions. So, people should be given 'upadesa' as befitting today's circumstances. And that is the 'upadesa' of Nama kirtan. The path ('marga') of the day is 'Nama kirtan'. It is only to speak on this 'marga' that innumerable Mahans have been coming down in this Kali Yuga.